Hyla Nayeri & Adrien Bettio – How TF Do I Start

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What You Get:

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Module 1: Welcome to How TF Do I Start?

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• Introduction
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• The 437 story
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• How TF Do I Start? Workbook
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Module 2: The Business Idea

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• Lesson 1: Idea Generation
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• Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.
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Module 3: Manufacturing 101

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• Lesson 1: What to Look for in a Manufacturer
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• Lesson 2: How to Find a Manufacturer
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Module 4: Manufacturing 2.0

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• Lesson 1: Design Process – From Techpack to Final Sample
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• Tech Pack Walk Through
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• Lesson 2: Logistics, Quality assurance and Costing
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Module 5: Building a Collection

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• Lesson 1: Our Experience + Approach
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• Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
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• Costing Example
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• Purchase Order Walk Through
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Module 6: That Cash Money

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• Lesson 1: Funding your business
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• Lesson 2: Finding resources to fund your business
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• Lesson 3: Risk and Reward
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Module 7: Branding is KEY

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• Lesson 1: Establishing Branding
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• Lesson 2: Visual Identity
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• Lesson 3: Naming your Business
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• Lesson 4: Differentiating from competitors
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• Lesson 5: Branding Consistency
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Module 8: Ecommerce Tips

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• Lesson 1: Getting Set up
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• Lesson 2: Uploading product + descriptions
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• Lesson 3: Landing Page Tips
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• Lesson 4: Becoming a trustworthy brand
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Module 9: Operations

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• Lesson 1: Packing + Shipping
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• Lesson 2: Customer Service + Policies + FAQ
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Module 10: Social Media Marketing + More

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• Lesson 1: Brand Exposure
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• Lesson 2: Social Media Platforms
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• Lesson 3: Growing through IG
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• Lesson 4: Instagram growth Hacks
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• Lesson 5: Value Proposition
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• Lesson 6: Tik Tok for your brand
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• Lesson 7: Creating Conversion
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Module 11: Influencer Marketing + Celebrity

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• Lesson 1: Everything you need to know about Influencer Marketing
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• Lesson 2: Paying for Influencers
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• Lesson 3: Finding Influencers for your brand Part I
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• Lesson 4: Finding Influencers for your brand Part II
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• Lesson 5: Influencer Outreach
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• Lesson 6: Influencer Gifting Part I
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• Lesson 7: Influencer Gifting Part II
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• Lesson 8: Large scale influencers
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• Lesson 9: Celebrity gifting
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Module 12: Launch Day Marketing

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• Lesson 1: Launch Day
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• Lesson 2: Selling Out
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• Lesson 3: Keeping the customer after your first order
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Module 13: The Boring Stuff

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• Lesson 1: Incorporation
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• Lesson 2: Accounting
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• Lesson 3: Legal
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• Lesson 4: Human Resources
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Module 14: Mindset

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• Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
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• Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation
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Module 15: Self Development

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• Lesson 1: Routines
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• Lesson 2: Balancing life as an entrepreneur
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• Lesson 3: Reading for an entrepreneur
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Module 16: The Hard Parts No One Talks About

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• Lesson 1: Entrepreneurship Lifestyle
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• Lesson 2: Fear of failure
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• Lesson 3: Motivation as an Entrepreneur
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• Lesson 4: Successful brand > my health + happiness?!
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• Lesson 5: This shit ain’t easy
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• Lesson 6: You are more than your brand
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• Lesson 7: No one is perfect
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• Congratulations on Finishing How TF Do I start?
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Frequently Asked Questions

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• Industry Terms 101
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• When to pay yourself a salary?
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• When to hire your first employee?
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• Best Marketing Dollars?
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• How to approach Press or PR as a small brand with little cash?
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• What tools do we use for planning, execution and operations?
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• Hiring tip
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• Best business book?
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• Tips on balancing business with current job/school
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• How to pick someone’s brain?
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• How did you start building your business network?
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• Next Steps
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