\n\n\n\n \n\n \n

Everything you need to know to master search & display in a simple, quick, and effective manner.

\n \n\n \n\nInstead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?\n\nWe’ll go through the basics and increase the difficulty over time.\n\nEverything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.\n\nNot to mention, some other amazing perks:\n– Full year access to a custom Slack channel with other students and KB team members to help you out.\n– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.\n– First dibs on new courses and inside scoops around different marketing initiatives.\n\nIf you break it down, the ROI you’ll gain far surpasses the cost of this course.\n\n \n

Your Instructor

\n \n\nJohnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.\n\nHe’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.\n\nWith experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.\n\n \n

Class Curriculum

\nGoogle AdWords Basics\n\nWhat Is Google AdWords? + VIDEO (2:29)\n\nThe History of AdWords\n\nThe AdWords Auction\n\nTargeting & Budget Control\n\nData Insights + VIDEO (1:57)\n\nStructure of AdWords + VIDEO (3:32)\n\nSearch vs Display + VIDEO (5:20)\n\nPPC Temperatures + VIDEO (17:29)\n\nAdWords Research + VIDEO (2:58)\n\nTerminology & Language + VIDEO (7:35)\n\nThe BIG Picture\n\nAdWords Search\n\nKeywords – What Are They?\n\nKeyword Match Types + VIDEO (3:39)\n\nSearch Terms + VIDEO (1:55)\n\nNegative Keywords + VIDEO (3:20)\n\nQuality Scores + VIDEO (4:09)\n\nBidding + VIDEO (5:32)\n\nAd Copy + VIDEO (3:54)\n\nAd Extensions + VIDEO (5:39)\n\nMulti Intent Keywords & Temperatures + VIDEO (3:07)\n\nAdWords Display\n\nWhat Is The Display Network?\n\nSetting The Stage + VIDEO (4:12)\n\nDisplay Keywords (Contextual Targeting) + VIDEO (3:12)\n\nPlacements + VIDEO (2:47)\n\nTopics + VIDEO (3:19)\n\nInterests + VIDEO (4:54)\n\nDemographics/Geographies/Languages\n\nLayer Targeting + VIDEO (2:55)\n\nGmail Ads + VIDEO (4:24)\n\nAds In Mobile Apps + VIDEO (4:53)\n\nAdditional Settings + VIDEO (3:35)\n\nAd Types & Where To Build Them\n\nTemperatures & Mini Baits\n\nBuilding Your Display Funnel + VIDEO (3:34)\n\nRemarketing\n\nWhat Is Remarketing?\n\nSetting Remarketing Up + VIDEO (8:06)\n\nNegative Audiences + VIDEO (2:46)\n\nCustomer Match + VIDEO (1:53)\n\nSimilar Audiences + VIDEO (1:47)\n\nRemarketing Lists For Search Ads (RLSA) + VIDEO (3:15)\n\nDifferent Types of Remarketing + VIDEO (3:14)\n\nYouTube\n\nYouTube Stats\n\nTypes of YouTube Campaigns & Networks\n\nTypes of Video Ads + VIDEO (2:51)\n\nYouTube Targeting + VIDEO (3:28)\n\nCreating The Actual Video Ad + VIDEOS (2:36)\n\nStrength of Audiences\n\nUnderstanding New Metrics + VIDEO (3:26)\n\nGoogle Shopping\n\nWhat Is Google Shopping?\n\nSetting Up Google Merchant Center\n\nSetting Up Your Data Feed\n\nConnecting Your Data Feed + VIDEO (2:52)\n\nWriting Product Titles\n\nProduct Descriptions\n\nImages & Prices\n\nCampaign Structure + VIDEO (5:22)\n\nRemarketing Optimizations + VIDEO (3:28)\n\nBidding Rules & Automation + VIDEO (3:16)\n\nDrive Leads With Google Shopping? + VIDEO (2:07)\n\nSetting Things Up For Success\n\nNavigating The AdWords Interface + VIDEO (8:51)\n\nConnecting Accounts\n\nConversion Tracking + VIDEO (5:13)\n\nResearch For Search – The Keyword Planner + VIDEO (4:10)\n\nResearch For Display – The Display Planner + VIDEO (3:18)\n\nBuilding Your First Campaign + VIDEO (8:31)\n\nSingle Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)\n\nThe Display & Video Ad Group Structure + VIDEO (3:19)\n\nThe Iceberg Effect + VIDEO (5:58)\n\nBudgets & Bids + VIDEO (4:20)\n\nAdditional Tracking Options + VIDEO (3:26)\n\nAdWords Editor\n\nWhat It Is & Where To Get It\n\nShortcuts For Quickness + VIDEO (4:25)\n\nOptimization Work\n\nDaily Alerts + VIDEO (3:03)\n\nWeekly Routines + VIDEO (19:28)\n\nMonthly Routines + VIDEO (11:07)\n\nFilters + VIDEO (2:50)\n\nAttribution Models + VIDEO (3:55)\n\nScript/Rule Automation\n\nScripts & Rules To Help + VIDEO (9:39)\n\nScaling & Growth\n\nScaling Search + VIDEO (3:57)\n\nScaling Display + VIDEO (2:50)\n\nThe Most Important Things To Remember\n\nSacrificing Metrics + VIDEO (1:55)\n\nGranularity = More Control + VIDEO (1:35)\n\nLanding Page Importance\n\nSmoke Testing + VIDEO (2:40)\n\nSee You On Slack!\n\n \n\n \n\n \n\n \n\n \n

SalesPage

\n\n