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Everything you need to know to grow conversion rates in a simple, quick, and effective manner.

\n \n\n \n\nWouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?\n\nThat’s exactly the meat of this course.\n\nWith over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.\n\nWe simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.\n\n \n

Your Instructor

\nJohnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.\n\nHe’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.\n\nWith experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.\n\n \n

Class Curriculum

\nThe CRO Fundamentals\n\nWhat is Conversion Rate Optimization?\n\nWhat is a Landing Page?\n\nHome Pages Are Bad News\n\nLanding Page Examples + VIDEO (6:17)\n\nLanding Page Anatomy + VIDEO (4:31)\n\nThe PPC Success Equation\n\nTraffic Types & Temperatures + VIDEO (3:23)\n\nThe Bigger Picture\n\n \n\nBetter CRO Research\n\nQuantitative Research + VIDEO (1:38)\n\nQualitative Research + VIDEO (3:01)\n\nCRO Research Tools\n\nGoogle Analytics Treasures\n\nHottest Heatmaps\n\nScrollmap Revelations\n\nCandid Camera Recordings\n\nVisitor/Customer Interviews\n\n5 Second Insights\n\nSales Team FAQs\n\nMirroring Goals + VIDEO (3:42)\n\n \n\nCall To Actions (CTAs)\n\nWhat is a Call To Action?\n\nTwo Most Important Worlds + VIDEO (1:11)\n\nSame CTA – Different Words\n\n \n\nLead Generation Forms\n\nAbove vs Below Fold\n\nThe Elephant In The Room\n\nHotter Calls vs Colder Forms + Tests + VIDEO (5:49)\n\nCompliance Psychology + VIDEO (3:04)\n\nThe Breadcrumb Technique + VIDEO (3:27)\n\n \n\nUser Experience Steroids\n\nHow Important Is Design?\n\nDribbble It\n\nThe Secret CRO Ingredients – Fonts & Readability\n\n \n\nCelestial Copywriting\n\nIt’s All About “You”\n\nAlways Strengthen The CTA\n\nHeadline Writing Formulas\n\nMultistep Form Headlines & CTA Wording\n\nIconography & Power of 3\n\n20+ Social Proof Examples & Importance\n\n \n\nVisuals With Impact\n\nHero Images/Shots\n\n \n\nTracking Towards Success\n\nConversion & Goal Tracking\n\nMicro Conversion Tracking + VIDEO (2:14)\n\nCall Tracking\n\nUTM Tracking & Hidden Fields\n\n \n\nA/B & Multivariate Testing\n\nWhat is A/B Testing?\n\nWhat is Multivariate Testing?\n\nVariation Volume & False Positives\n\nThings That Destroy Tests\n\nRedesigns vs Iterations\n\nTesting Prioritization\n\n \n\nScaling & Growth\n\nNew Traffic Channels\n\nNew Revenue Generating Offers\n\n \n\nThe Best Performing Tests\n\nThe Breadcrumb Technique\n\nTraffic Quality\n\nFake Test Offers\n\nCTA = Landing Page Sections\n\nHyper Locality\n\nIntermittent Conversion Steps\n\nWorking Backwards\n\nSacrifice These Things\n\nBalancing Conversion Rates & Business Sense\n\nSee You On Slack!\n\n \n\n \n\n \n

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