\n\n\n\n\n\nIf you want to blow up your sales to six, seven, even eight figures and beyond, listen up…\n\nMy friend Tim and I have been sending emails, renting lists, and mailing offers for nearly 15 years. Not to brag or anything, but we’ve probably mailed in the neighborhood of 3 – 5 billion commercial emails each, maybe even more.\n\nAll opt-in, CAN-Spam Compliant, and 100% legal. No monkey business.\n\nNot to mention the hundreds of millions of messages we’ve sent from our own email accounts, the millions of names we’ve personally collected, and the thousands of campaigns we’ve created, many from scratch.\n\nBottom line is we know email marketing inside and out.\n\nYou are about to discover how we’ve built multiple marketing empires, and you’ll get to see how we are building a brand new empire in the Weight Loss Niche, completely from scratch. You’ll even get to peek under the hood and see the results from 16 real-life email marketing campaigns.\n\nBefore we get into all that, there are a few misconceptions we need to clear up about getting traffic with E-Mail Marketing and Solo Ads:\n

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  • Fact is, you can dominate any niche with email marketing. That’s the number one question we get from our clients… “Will it work in my market?” The answer is yes. If you want to dominate something obscure like the “Model Train” niche, you totally can;-)
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  • The number two question… “Does this work for affiliate offers?” The short answer is yes, but once you realize how responsive email traffic is, you’ll probably want to keep it for yourself;-) Most sharp affiliates build their own funnels and collect subscribers. The really smart ones create their own offers, sell proprietary products, and serve their tribe.
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  • If you are in a big market, like Health, Financial, Self-Help, or Biz-Opps, here’s some good news. That’s where 90% of the ad inventory is. It’s also where most of the “traffic trading” opportunities are. You’ll be surprised how many people will give you free traffic, and how easy it is to structure those kinds of deals as a win-win.
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  • Email marketing testing and tracking is way easier than with pops or banners or search. It takes just a few extra minutes when you set up a campaign. The payoff is knowing which ads make money and which don’t. When you see what we do, you can finally relax knowing the whole “tracking” thing is handled.
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  • Tim and I have been running Solo Ads and Email Traffic campaigns for 2 decades. In that time, we’ve achieved some remarkable results,. We’ll show you exactly how we build campaigns, and the thinking that goes into them. However, there’s no guarantee you’ll do as well as us, or even if you’ll earn anything at all. Email marketing is serious business, and like any traffic source, it’s possible to make or lose money.
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\nOK, so with that stuff covered, let’s talk about how to build a freaking marketing empire. Here’s the basic formula…\n

Offer + List + Funnel + Follow-Ups =

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Rock Star Profits

\nLet’s break that down.\n

The Offer

\nIf you are running email or solo ads for something extremely popular, like the hottest diet pill, or the latest biz-opp, and you are using canned copy or a simplistic message, you’ve probably figured out that doesn’t work. The more established the product, the more competition, and the more you need to differentiate your message.\n\nUncover new benefits, new positioning, and most of all, create a strong USP you can call your own. Something other than the usual “Get Skinny” or “Make Money” crap lazy marketers fall back on.\n\nLike it or not, the Internet has made virtually all markets more sophisticated. Your positioning needs to appear unique or have an interesting angle, especially if you are in a crowded space or are selling a commodity.\n

The List

\nIn the world of High-Volume E-Mail Marketing, you want a fresh, responsive audience that buys today and down the line. We recently ran an email campaign to promote a weight-loss offer using one of our favorite E-Mail networks.\n\nWe did great, collecting a bunch of names for future marketing, and making enough money to pay for the ad, with some profit left over. We know this particular audience likes Weight loss offers because of past experience with the list, and because other advertisers keep running diet offers.\n\nThat’s a big tip off. If you see the same kinds of ads running day after day, they probably work.\n

The Funnel

\nLet’s talk about the Funnel part, since that’s really the most important. Any schmuck can buy targeted clicks and send them into a\n\n