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Facebook Ad IQ Academy

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Inside The Academy

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Building Your Foundation

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• The Facebook Pixel
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• Advanced Custom Audiences
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• Competition Spying
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• Closer Look At Behavioral And Demographic Targeting Options
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• Setting Up Automation Rules
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• Creative and Copy Inspiration and Testing
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Ad Type Breakdown

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• Creating Canvas Ads
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• Creating Collection Ads
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• Creating Offer Ads
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• Creating Sponsored Message Ads
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• Intro To Dynamic Product Ads
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• Product Catalog & DPA Feed Creation
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• Creating Dynamic Product Ads
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Data Is King

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• Knowing Your Numbers With Reports
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• Deep Dive Into Reporting
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• Facebook Analytics
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• Using UTMs For Better Tracking
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My Funnels & Advanced Strategies

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• Selling With Facebook Live
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• The Free + Shipping Funnel Part 1
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• The Free + Shipping Funnel Part 2
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• Smart From Scratch Course Launch Strategy Part 1
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• Smart From Scratch Course Launch Strategy Part 2
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• Smart From Scratch Course Launch Strategy Part 3
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• The Foundation Of All My Facebook Campaigns
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• Video Ad Funnel
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• The Thank You Ad
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• Turning Photos Into Videos
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• The Post Purchase Retargeting Funnel
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• Overwhelming Value Lead Gen Campaign
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• Kevin Harrington Lead Generation Campaign
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The Future Is Messenger

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• Getting Started With Messenger
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• Messenger Automation
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• Growing Your Messenger Audience
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Profitably Scaling

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• Intro To Manual Bidding
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• Manual Bidding Part 2
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• The 20% Scaling Rule
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Power Tools

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• ConnectRetarget
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• Sniply
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• CartHook
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• Zipify Pages
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Bonuses!

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• 6 Facebook Ads You Need To Run
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• My Presentation For Ezra Firestone’s Ecom Allstars Event
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Funnel Blueprints

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• The Gold Standard
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• Cold Traffic
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• Manual Bidding
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• Free + Shipping
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• Pat Flynn
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Facebook Lives

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• LIVE: How To Media Spend Wisely
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• LIVE: Scaling Ads
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• LIVE: Preferred Type Of FB ADs/ Ad Methods / Manual Bidding
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• Created New Campaign For Pat Flynn’s Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend
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• LIVE: Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting
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• LIVE: Creating Ad Sets
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• Analyzing Our Killer Free + Shipping Funnel
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• Testing Out Facebook’s New Live Audio Feature
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• Facebook’s Brand New Ad Account Overviews
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• How To Link Your Page To Your Group
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• Best Way To Generate High-Quality Applications Through Facebook Ads
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• How To Have Great Brand Identity
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• Canvas Ad ,Shopify Checkout , CartHook Upsell Sequence
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• Facebook’s New Analytics Platform Makes Identifying Winning Audiences So Much Easier
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• Q+A: How To Report/Segment Purchases For A Specific Product Within FB Reporting
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• Q+A: How Target Audience About Woman Fitness Apparel
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• Q+A: Structuring A Campaign With $100-200 Budget Structure
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• Q+A: “So, I’ve Put Up The Ad, Targeted The Interests And All The Details, Set It To $5/Day Budget And Then… What Do We Do?”
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Weekly Office Hours

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• LIVE: Weekly Office Hours (Session #1)
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• LIVE: Weekly Office Hours (Session #2)
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• LIVE: Weekly Office Hours (Session #3)
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• LIVE: Weekly Office Hours (Session #4)
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• LIVE: Weekly Office Hours (Session #5)
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• LIVE: Weekly Office Hours (Session #6)
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60 Second Ad Hacks

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• 60 Second Ad Hacks – Episode #1: Testing multiple campaign objectives.
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• 60 Second Ad Hacks – Episode #2: Maximize social proof with existing posts instead of new ads with each audience.
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• 60 Second Ad Hacks – Episode #3: Create time on site custom audiences for your website traffic page view events.
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• 60 Second Ad Hacks – Episode #4: Turn photos into videos with slideshow ads so you can create video view custom audiences.
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• 60 Second Ad Hacks – Episode #5: Create a powerful video testimonial grid page post that you can use for your retargeting.
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• 60 Second Ad Hacks – Episode #6: Focus on agitating the problem your product solves before pitching your actual product.
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• 60 Second Ad Hacks – Episode #7: Don’t just start running traffic if you don’t know your bottom of the funnel metrics. Work backward from CLTV to your first ad.
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• 60 Second Ad Hacks – Episode #8: Use automation rules to efficiently scale winning ad sets.
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• 60 Second Ad Hacks – Episode #9: Use the 28 day view attribution window to get the full picture of how effective your ads are.
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Increase Your Ad IQ And…

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• Master the Pixel and custom audiences
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• Find the most profitable & scalable audiences
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• Launch cutting – edge retargeting campaigns
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• Become an A/B testing wizard
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• Build the perfect campaign architecture
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• Leverage manual bidding & win auctions
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SalesPage

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