What You Get:
Digital Marketing Theory
- Classical Marketing Theory
- The 4 P’s of Marketing
- Internet Branding
- Minimally Viable Products
- Digital Marketing 101
Designing Funnels
- Funnel Design Theory
- Funnel Design Process
- Project Discovery
- Muse Design
- Escape & Arrival
- User Experience (UX)
- 8-Step Customer Journey
- Marketing Funnel System Design
- Funnel Visualization
Building a Website
- Buying Domains
- DNS Settings
- Web Hosting 101
- Installing a WordPress Site
- Installing a WordPress Theme
- Best WordPress Plugins
Lead Magnets
- What is a lead magnet?
- 8 Keys to a Perfect lead Magnet
- Pain Killers vs Vitamins
- Escape & Arrival
- Before and After Copywriting
- The Best Friend Method
- Making Lead Magnets in Canva
- Lead Magnet Delivery
Copywriting That Works
- Writing for Reptiles
- Squeeze Page Copy
- How to Write Headlines
- Benefits Not Features
- The Call-To-Action
Creating Landing Pages
- How to set the squeeze page
- Simple Mobile Friendly Layouts
- Easy Image Mockups
- How to Embed Forms
Email Marketing
- Using a tool like Mailchimp
- Audience and Lists
- Your First Automated Email
- Embedding Forms
- Thank You Page Redirections
- How to Test the System
- Multi Email Automation
Google Analytics
- Google Analytics Walkthrough
- How to Gain Data-Driven Insights
- Setting up Conversion Goals
Conversion Rate Optimization
- Funnel Science
- How to Optimize for Optins
- How to Optimize for Email Open
- How to Optimize for Email Clicks
- How to Optimize for Purchases
- CRO Exercises
- Sales Page Development SOP
Online Traffic Sources
- Organic Search Traffic (SEO)
- Paid Traffic
- Referral Traffic
- Direct Traffic
- Social Traffic
- Traffic Strategy 101
Offering Funnels as a Service
- Project Management Tips
- Kartra vs WordPress
- Walkthrough my kartra Account
- How to sell funnels as a service
Digital Advertising Theory
- The Holy Grail of Digital Mktg
- The 4’m of every campaign
- Lead Gen Strategies
- Custom Audiences
- Conversion Tactics
- Awareness Strategies
- Messenger Ads & Chat Bots
Facebook Ads
- Setting up FB Business Manager
- Setting up a Tracking Pixel
- Using Custom Conversions
- Defining Target Audiences
- Facebook Ads vs Google Adwords
Your First FB Ad Campaign
- Project SOP Overview
- Writing a Campaign Brief
- Campaign Visualization
- Developing Your Ad Media
- Holy Grail Optimization
- Campaign Reporting
Content Marketing Theory
- The Basics of Content Marketing
- What is Thought Capital
- Content Marketing as a Service
- Brand Guidelines
- Video in a Social World
- Content Creation Systems
Content Creation Process
- Content Planning
- Content Creation Framework
- Content Writing and Editing
- Image Design Techniques
- Audiograms
- Video Clip Highlights
Platform Best Practices
- YouTube Best Practices
- Twitter Best Practices
- Instagram Best Practices
- Podcast Best Practices
- Linkedin Best Practices
Tools of the Trade
- Notion Content Management
- Canva Media Creation
- Hypefury Twitter Growth
- Planoly Instagram Growth
- Descript Text-Based Video Editor
- Publer Low Cost Social Mgmt
- Veed Video Wrappers & Captions
No-Code Web Development
- Building on WordPress
- Building on Webflow
- The basics of SEO
Rich+Niche – Full Stack Marketing Funnels: Videos
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