Rich+Niche – Full Stack Marketing Funnels

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What You Get:

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Digital Marketing Theory

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• Classical Marketing Theory
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• The 4 P’s of Marketing
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• Internet Branding
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• Minimally Viable Products
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• Digital Marketing 101
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Designing Funnels

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• Funnel Design Theory
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• Funnel Design Process
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• Project Discovery
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• Muse Design
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• Escape & Arrival
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• User Experience (UX)
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• 8-Step Customer Journey
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• Marketing Funnel System Design
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• Funnel Visualization
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Building a Website

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• Buying Domains
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• DNS Settings
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• Web Hosting 101
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• Installing a WordPress Site
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• Installing a WordPress Theme
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• Best WordPress Plugins
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Lead Magnets

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• What is a lead magnet?
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• 8 Keys to a Perfect lead Magnet
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• Pain Killers vs Vitamins
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• Escape & Arrival
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• Before and After Copywriting
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• The Best Friend Method
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• Making Lead Magnets in Canva
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• Lead Magnet Delivery
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Copywriting That Works

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• Writing for Reptiles
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• Squeeze Page Copy
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• How to Write Headlines
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• Benefits Not Features
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• The Call-To-Action
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Creating Landing Pages

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• How to set the squeeze page
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• Simple Mobile Friendly Layouts
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• Easy Image Mockups
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• How to Embed Forms
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Email Marketing

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• Using a tool like Mailchimp
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• Audience and Lists
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• Your First Automated Email
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• Embedding Forms
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• Thank You Page Redirections
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• How to Test the System
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• Multi Email Automation
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Google Analytics

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• Google Analytics Walkthrough
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• How to Gain Data-Driven Insights
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• Setting up Conversion Goals
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Conversion Rate Optimization

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• Funnel Science
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• How to Optimize for Optins
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• How to Optimize for Email Open
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• How to Optimize for Email Clicks
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• How to Optimize for Purchases
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• CRO Exercises
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• Sales Page Development SOP
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Online Traffic Sources

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• Organic Search Traffic (SEO)
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• Paid Traffic
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• Referral Traffic
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• Direct Traffic
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• Social Traffic
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• Traffic Strategy 101
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Offering Funnels as a Service

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• Project Management Tips
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• Kartra vs WordPress
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• Walkthrough my kartra Account
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• How to sell funnels as a service
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Digital Advertising Theory

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• The Holy Grail of Digital Mktg
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• The 4’m of every campaign
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• Lead Gen Strategies
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• Custom Audiences
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• Conversion Tactics
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• Awareness Strategies
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• Messenger Ads & Chat Bots
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Facebook Ads

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• Setting up FB Business Manager
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• Setting up a Tracking Pixel
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• Using Custom Conversions
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• Defining Target Audiences
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• Facebook Ads vs Google Adwords
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Your First FB Ad Campaign

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• Project SOP Overview
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• Writing a Campaign Brief
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• Campaign Visualization
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• Developing Your Ad Media
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• Holy Grail Optimization
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• Campaign Reporting
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Content Marketing Theory

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• The Basics of Content Marketing
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• What is Thought Capital
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• Content Marketing as a Service
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• Brand Guidelines
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• Video in a Social World
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• Content Creation Systems
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Content Creation Process

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• Content Planning
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• Content Creation Framework
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• Content Writing and Editing
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• Image Design Techniques
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• Audiograms
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• Video Clip Highlights
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Platform Best Practices

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• YouTube Best Practices
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• Twitter Best Practices
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• Instagram Best Practices
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• Podcast Best Practices
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• Linkedin Best Practices
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Tools of the Trade

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• Notion Content Management
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• Canva Media Creation
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• Hypefury Twitter Growth
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• Planoly Instagram Growth
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• Descript Text-Based Video Editor
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• Publer Low Cost Social Mgmt
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• Veed Video Wrappers & Captions
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No-Code Web Development

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• Building on WordPress
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• Building on Webflow
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• The basics of SEO
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