Mastering Business Models

An online course that will teach you how to map, design, assess, and test Business Models

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  Learn the Business Model Canvas methodology, used by 5 million+ business practitioners
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  Turn fluffy discussions into practical outcomes
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  Create a shared language around business models and strategy
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  Improve collaboration across disciplines and geographical boundaries within your organization
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Complementary to our book Business Model Generation, more content than our in-person training workshops

Whether or not you’ve read Business Model Generation, you’ll be taking your skills to the next level with this course.

Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

You also don’t have to leave your office to attend the in-person workshop, because this course covers that content and more.

Real world examples of techniques you can apply tomorrow

This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

One methodology, a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees, and fostering innovative thinking across all levels.

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Innovation units:Create new business models and value propositions to build new growth engines.

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Product managers/teams: Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.

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Sales teams: Better understand the business model and how to sell their value propositions to various customer segments.

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HR divisions:To enable understanding of business models among all employees and foster innovative thinking.

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Corporate development: Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

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Course Curriculum

6 key topics, 13 lessons, 50 videos and over 8 hours of learning content

Getting Started with the Business Model Canvas

3 LESSONS | 21 STEPS

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  Introduction to the Business Model Canvas
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  The 9 Building Blocks of the Business Model Canvas
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  Getting started with your own canvas
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The Business Model in Context

2 LESSONS | 10 STEPS

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  Business Model and Value Proposition Canvas Fit
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  Business Model Environment
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Competition

2 LESSONS | 11 STEPS

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  Blue Ocean Strategies and Doing More with Less
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  Differentiation and Competition
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Business Model Mechanics

3 LESSONS | 12 STEPS

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  7 Questions to Assess Your Business Model Design
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  Playing with Numbers
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Designing Business Models

2 LESSONS | 13 STEPS

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  The Business Model Design and Innovation Process
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  Prototyping Business Models
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Validating Business Models

2 LESSONS | 11 STEPS

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  Why Business Models Fail and How to Avoid It
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  Putting it All Together
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