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Last Update: April 2020 for the NEW Pinterest Best Practices

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If you started your online business in 2000s, you are now in a privileged place compared to any beginner. Your website is over 10 years old, which gives you a huge authority advantage on Google.

Also, 10 years ago or earlier, the competition was lower in the online world than it is now, when everyone is trying to be location independent and working from home.

I’m not saying that you have to give up on your dreams!
All I’m saying is you can’t rely on the same strategies that worked well for people 10 years ago.

Let’s look at the main traffic generating platforms that used to be great but are so difficult and competitive nowadays:

\n Google.

You can still try to rank for long-tail keywords with low competition. But definitely NOT as a beginner with a 3-month old website. Plus, to get just one high-quality post for Google published, you need at least 2000 words and lots of research on the topic.

This work takes 1-3 days. Just for one post! And then you have to wait several months just to see IF your post was able to get anywhere close to top-5 of Google SERP.

What happened on Facebook in 2017 with public pages should be written in the history for all online entrepreneurs and bloggers to remember that any platform just minds their own business and can shut all your traffic in one day with no hesitation.

Facebook changed the algorithm and it killed the engagement on most of the public pages which were used to drive traffic to websites.
Similar things happened with FB ads.

Instagram makes everything possible to prevent a click-through to your website and keep users inside the app. If you have less than 10,000 followers the only place you can have a link to your site on Instagram, is in bio. With over 10,000 followers, you can have links on stories.

This is it! Still want some traffic from Instagram? Paying for ads is the only solution.

So, what can we do? If you don’t sell products priced above $200, advertising on any of these platforms can be too expensive for you. If you monetize your traffic with ads, forget about buying ads. You will never make more than you spend on ads.

Pinterest Free traffic generating machine is waiting for you. You have to be on Pinterest before it becomes too crowded and competitive.

Each pin image on Pinterest is essentially a direct link to your website! Pinterest doesn’t have any algorithm in place (yet) to reduce the organic results and show more ads.

Like any other platform, Pinterest has its own rules of the game called algorithm.