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How To Create A Marketing Machine That Will Consistently Grow Your Business

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I was paralyzed…

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From The Desk of Clayton Johnson, COO @ The HOTH

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It was 2011, and I had just flown in to do a mastermind with 3 top marketers in a sick house overlooking the beach in Playa del Carmen, Mexico.

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The excitement of it all was pumping through my veins.

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For the last 2 years, I had been creating on an online guitar course that was going to be my ticket to freedom.

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I could almost touch my dreams of country hopping, automatic income, drinks on the beach… living the life!

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I had the entire course completed, clickbank approved my product, and I was ready to launch but then….

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I froze.

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Every marketing article I had been devouring for the previous 2 years started rushing back to me.

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Wait, shouldn’t I be split testing the landing page?

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Should I be doing adwords or facebook? Or Bing? or Yahoo?

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Shouldn’t I set up retargeting to capture all the people who bounce?

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Should I change to a faster host?

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Should I put a countdown timer on my VSL?

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AHHHHHHHHH!!!!!!

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It went on and on and I was paralyzed.

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You see, I had spent so much time reading every random marketing article on the internet that I knew TOO much.

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On top of that, I had a limited budget and I couldn’t afford to just “test” everything.

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That “knowledge” stopped me right in my tracks.

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Even though I could talk shop about internet marketing for days on end, I felt like a total failure.

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I was spending all my time on the WRONG things, staying up late just trying to make it work.

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That product never took off. I burned up all my money and time on it.

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But I didn’t give up there…

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While growing The HOTH we came to a similar problem where we had a successful business, but we had flatlined.

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We couldn’t grow past a certain point, and it was the same frustration.

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So I set out on a quest to really understand WHAT MATTERS so we could stop spinning our wheels and really start growing.

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It took a long time and over $250,000 in testing (in high end training courses, coaching, real-world testing)…

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But what resulted was a system to consistently and AUTOMATICALLY massively scale our company.

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And it was actually pretty simple!

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What I would give to have 10 min just to explain it to my previous self!!!

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Anyways, once I knew what to do, everything started to take off like that hockey stick growth that everyone wants.

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We added millions to our revenue, 10’s of thousands of leads to our list, and started having WAY more fun.

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What was crazy is that after setting up the system, I was actually doing LESS work, and getting more time back!

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During this heavy growth period, I learned:

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   • How to create a marketing system that was going to work consistently for growth

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   • What things ACTUALLY matter for growing the business

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   • How to eliminate 99% of the things that were sucking up all my time

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   • How to make traffic actually CONVERT!

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You see, we created a marketing SYSTEM.

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This was like putting rocket fuel on our SEO.

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In fact, we used this plan to become one of the fastest growing companies in the United States and landed on the 2017 INC 5000 list.

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Then I started thinking….

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If I could have gone back and had someone just show me what to do, then I would have saved so much time…

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…and frustration…

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…and money…

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So that’s what I did.

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Introducing:

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The HOTH Growth Blueprint V2

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The HOTH Growth Blueprint is a course that takes you behind-the-scenes of a multi-million dollar marketing program on how to:

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   • Attract your perfect customer

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   • Increase customer lifetime value

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   • Create killer offers

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   • Build authority & trust – on autopilot

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   • Eliminate cold calling

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   • Create high converting landers

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   • Advanced tracking & analytics

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   • Capture easy wins & speed up your results

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   • Run facebook ads like a boss

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   • Growth hacking the viral loop

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   • Pushing to higher ROI: expansion & continuity

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   • & much more!

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And this system can work if your business is doing $1,000 a month, 100k a month, or even $1mm+ a month in revenue — it all applies.

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SalesPage

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