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What You Get:
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The exact process we use to secure 5-20 new qualified prospect meetings every week for our clients.
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What’s New in the 2.0 Version:
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- \nResource Checklist One-Sheeter, so you can set up the right systems from the beginning. \n
- \nBonus Module: How to Implement Relationship Sales At Scale. \n
- Videos re-edited for a smoother overall experience. \n
- New introduction from instructor. \n
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Course Curriculum:
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INTRO
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- Background and Vision \n
- Resource Checklist \n
- Copy Ideas Library \n
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1. CONCEPTS: The Right Foundation for Predictable Revenue
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- The Five Prospecting Commandments \n
- How to Get Maximum Leverage Through Delegation \n
- Flashlight vs. Laser Pointer \n
- LinkedIn Sales Navigator Workshop \n
- Action Items \n
- Section 1 Slides \n
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2. COPY: How to De-Risk Business Conversations
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- How to Use Context to Your Advantage. \n
- The One Simple Task… \n
- Six Guidelines for Effective Outreach Copy \n
- Action Items – Craft Your Outreach Template \n
- Sec 2 Slides \n
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3. SYSTEMS: Build Your Agency’s Lead Generation Machine
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- The Lead Generation Universe – Tools and Automation \n
- How Inbound and Outbound Interact \n
- Building Your Outbound Engine – How to Enrich Data and Launch Your Campaigns \n
- Outreach Cadence Samples \n
- The Longterm Growth Path \n
- Action Items + Q&A \n
- Section 3 Slides \n
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4. OPTIMIZATION: A Case Study in Closed Business
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- Case Study Intro – Metrics and Benchmarks \n
- Campaign Diagnosis – Making Sense of Replies \n
- The Hit Campaign Dynamic: Meetings and Closed Business \n
- Action Items \n
- Section 4 Slides \n
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4.1. Relationship-Driven New Business At-Scale. [Bonus Section]
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- Intro to Relationship-Driven Prospecting. \n
- Using the Historic Client Commonality. \n
- Alumni Connections, Geographies, and Lego Blocks. \n
- Indirect Connectors and The Hopscotch Approach. \n
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5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences
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- The Power of Existing Audiences \n
- How to Use Targeted Outreach to Secure Dozens of Placements \n
- Thought Leadership Q and A \n
- Section 5 Slides \n
- BONUS Materials \n
- Webinar: How to Sell Agency Services in Uncertain Times \n
- Webinar: Relationship-Driven New Business At-Scale. \n
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Dan Englander – The Agency Lead Generation Course 2.0: Videos