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What You Get:
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Topics Covered
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- Why advertisers aren’t succeeding on TikTok ads \n
- Winning with TikTok creative\n
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- Hook creation and the TikTok thumbstop ratio \n
- Storyboarding winning TikTok creative \n
- Content creators, how to source them, and how to succeed with them \n
- Ideas for new TikTok creative \n
- How to use data to optimize creative process \n
- Creative testing \n
- Scaling winning TikTok creative \n
- How often to update creative based on spend \n
- TikTok Creative Marketplace \n
\n - Winning with TikTok ad copy \n
- TikTok ad account structure – setup through optimization \n
- CBO vs. ABO \n
- Winning audiences on TikTok ads and who/what to target \n
- TikTok ad landing page optimization and testing \n
- What type of data TikTok ads need to succeed \n
- Measuring TikTok ads success \n
- TikTok sales attribution and how to measure it \n
- Where TikTok lives in the customer journey funnel \n
- Organic TikTok and why it’s important to TikTok ads \n
- Branded content, whitelabeled content, and TikTok influencers \n
- Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more \n
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Contents
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Section 1: TikTok Ads With David Herrmann
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- TikTok Webinar with David Herrmann \n
- TikTok Webinar Q&A with David Herrmann \n
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Section 2: TikTok Ads with Cody Plofker
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- TikTok Webinar with Cody Plofker \n
- TikTok Webinar Q&A with Cody Plofker \n
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TikTok Ads Talk with David Herrmann & Cody Plofker: Videos