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\nWhat You Get:
\n \n \nHi! I’m Erin Balsa, and I’m a former content marketing leader with more than 8 years of experience building and leading high-performing content teams — at two Inc. 5,000 B2B SaaS startups and at an agency. \n \nI’ve written for lots of B2B SaaS brands you’ve probably heard of: HubSpot, Drift, G2, monday.com, etc. \n \nI’ve advised and built content strategies for a bunch of MarTech, sales tech, and edtech companies like Showpad, People.ai, Uniphore, Accord, and Intellum. \n \nOver the past 4.5 years, I’ve helped various B2B SaaS companies generate MILLIONS of dollars in revenue by creating research reports people actually want to read and share—like my infamous Remote Work Report, which drove $680k in revenue last time I checked. \n \nI’ve packed EVERYTHING you need to know about research report creation and distribution into this course, which includes my plug-and-play TEMPLATE. \n \n \n \nIn this course, I answer all your burning questions: \n \nHow do I come up with a compelling storyline? \n \nHow do I get valid data? \n \nWhat if the data doesn’t support the story I want to tell? \n \nAm I supposed to gate the report for lead gen? \n \nHow do I project manage all the moving parts? \n \nWhy is my butt itchy? (Well on second thought, not ALL your burning questions.) \n \nIf you know me from my LinkedIn posts, you know my content has an edge to it. So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports. \n \n \n \n \n \nLesson 1: Course Intro \n \nWelcome + objectives \n \nLesson 2: Planning + Project Management \n \nOrganizing all the moving pieces + setting clear expectations \n \nLesson 3: Data Collection + Analysis \n \nSecuring an audience, writing questions + analyzing raw data \n \nLesson 4: Report Writing + Design \n \nTurning an outline into a polished report \n \nLesson 5: WebDev + Tracking \n \nSetting up campaign tracking + QA \n \nLesson 6: Organic Promotion + PR \n \nGenerating attention + leads \n \nLesson 7: Paid Promotion \n \nPlanning ads + writing ad copy \n \nLesson 8: Sales Enablement \n \nHelping sales have more productive conversations \n \nLesson 9: Post-launch \n \nAnalyzing results + making process improvements \n \nLesson 10: Monetization \n \nHow to sell research reports to clients \n \nLesson 11: My Writing Process Deep Dive (Bonus) \n \nHow I do data storytelling, step-by-step \n \n \n \n
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\nSalesPage (more info) Archive
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\nErin Balsa – The Research Report Playbook: Videos
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