The ‘DMM – Digital Marketing Manuscript’  Shows You What To Do When Starting Your Digital Marketing Agency.

You Can Get Clients And Deliver Results While Building A Business That’s Consistent, Here’s How:

What Video Courses Are Included In The DMM?

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  \nIntro\n
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  \nWhat Type of Business Are You In?
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  \nIntentions
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  \nSelf Education
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  \nWhat Type Of Agency Are You? In-house or Outsource?
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  \nAgency Tools and Resources
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  \nThe “Load The Cannon” Phase
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  \nFriends, Partners and Allies
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  \nBeing Successful, Your Strengths and Weaknesses
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  \nWhat is positioning and why does it matter?
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  \nHow to position yourself for success
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  \nAuthority Hijacking and How To Do It The Right Way
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  \nMarket Your Results, The Hard Flex Vs The Soft Flex
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  \nPR – Expand The Category, Advertise To Retain The Marketshare
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  \nWhat’s Your One Thing?
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  \nHow To Gain Expert Positioning?
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  \nDifferent Services of Different Agencies
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  \nRecurring Vs Transactional
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  \nHow To Get Who To Work On What
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  \nThink With Profit First
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  \nHow To Set Up Your Bank Account
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  \nThe Project Manager
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  \nThe Right Clients Vs The Wrong Clients
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  \nHow To Present Your Offers – Decks Vs Playbooks Vs Agreements Vs Proposals
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  \nYour Product or Service Limits
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  \nExpansion Vs Contraction
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  \nConditions – Your Guide To Being Stress Free
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  \nRule 1. No Refunds
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  \nAttitude – Where it all starts
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  \nConviction – How You’ll Persuade Others On Anything
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  \nDuplicating Yourself With Salespeople
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  \nOutflow = inflow
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  \nGamification – Using Leaderboards
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  \nKnow your packages
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  \nHow To Sell Google PPC
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  \nHow To Sell Facebook Ads
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  \nHow To Sell Social Media Management
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  \nSelling the Mega Package
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  \nHow To Sell Retargeting
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  \nHow To Sell Funnel Creation
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  \nHow To Sell The Additional Services Upsell – Email Marketing, SMS Marketing and Voicemail Marketing
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  \nHow To Sell PR Services – Public Relations
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  \nHow To Sell Landing Pages And The Rule Of Not Selling Websites
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  \nHow To Sell Your Teams Abilities
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  \nHow To Sell Speaking Gigs
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  \nHandling Objections Intro
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  \ntoo much money
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  \nnot enough value
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  \nnot enough time
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  \nWhat is my ROI going to be?
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  \nneed to talk to my business partner
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  \nNot the decision maker
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  \nBad reputation
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  \nnot interested
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  \nunder contract
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  \nusing someone else
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  \nI’m good right now
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  \njust hired someone else to do it
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  \nUsing Video Follow Up
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  \nThe Average Close Happens Between The 5th-12th Follow Up Attempt
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  \nCreating A Reward System For Yourself
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  \nDealing With Rejection
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  \nPhone Sales Vs Internet Sales
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  \nContextual Selling – Deep Vs Wide
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  \nCPR – Clear Process To Revenue
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  \nVAK – Visual, Auditory, Kinesthetic
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  \nPricing – Getting Your Prices Right
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  \nNew Client Flow – How To Handle New Clients With This Process
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  \nSystems Save Lives
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  \nAccountability – How To Keep Your People Accountable
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  \nExpectations And Success
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  \nUsing Statistics
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  \nKnowing Your Client Limit
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  \nUnemotionally Running Your Business
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  \nKnow When To Bring In Help
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  \nSpeed To Result
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  \nWhat Positions Are Needed For Delivery?
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  \nProduction Vs Execution
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  \nOver Delivery – A Satisfied Customer is one step away from being unsatisfied
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  \nLeadership vs micro managing
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  \nThe Delivery Process
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  \nCommunicate The Process – How To Retain Clients Longer
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  \nThe Perfect Team – Who You’re Going To Need
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  \nWhen To Bring In New Team Members
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  \nHow To Know You Have The Right People – IQ, EQ and The Aptitude Test
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  \nHow To Track Stats on your team
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  \nHow to fire people
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  \nHow to interview and hire
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  \nHow to structure payroll
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  \nW2 vs 1099 – Do They Need Benefits?
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  \nKeep Your Team Motivated
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  \nSelf Accountability
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  \nHow Long Should Their Tasks Take?
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  \nWhen Is A Team Right For You?
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  \nSalary, Hourly, Or Commission?
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  \nShould You Be Transparent With Your Team?
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  \nHow To Train Your People
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  \nAgency Marketing Tricks – How Get Business And Attention Fast\n
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  \nProvisional Equity
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  \nAdvanced Negotiation Strategy
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  \n30% Like Apple
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  \n90/10 Write Off System
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  \nGo To Events – Lead Generation
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  \nLifestyle Tips – Build Your Business For You
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  \n90 Minute Mastermind Speech for 10k Mastermind
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