Learn to influence user behavior through digital psychology and persuasion

Certification training program for product, growth and optimization people. 100% online, self-paced.

• Increase online sales by using behavioral psychology, persuasion and neuromarketing


• Stay ahead of the curve with expert-curated lessons backed by research


• Learn from the best: taught by hand-picked industry practitioners and academic scholars

Complete this training, become a CXLCertified Digital Psychology Specialist

• Boost the persuasiveness of your copy and design


• Learn to understand your customer’s mindset and needs


• Build habits, increase loyalty, and elicit emotional responses


• Direct attention and catalyze action with cues and triggers


• Integrate psychological tactics with your conversion optimization efforts

Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

Understand how your user’s brain works

You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

3 cumulative tracks, total of 80+ hoursof videos & study material – designed to make you more persuasive.

Track 1: Psychology Foundations

Key behavioral principles and how they shape online behavior.

• People and Psychology


• Attention Basics


• Decision Making


• Learning and Memory

Track 2: Neuromarketing and Persuasion Models

This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.

• Intro to Neuromarketing


• Applied Neuromarketing


• Nonconscious Motivation


• Cognitive Biases


• Building Trust


• Building Habits and Loyalty


• Influence and Interactive Design


• Psychology and neuroscience for CRO

Track 3: Applied Behavioral Psychology

Learn how to implement the theories and methods you’ve learned in tracks one and two.

• Psychology of Websites


• Psychology of Products


• Psychology of Communication


• Psychology of Pricing


• Social Proof


• Salespage Copywriting


• Principles of Persuasive Design


• Developing & Testing an Emotional Content Strategy


• Heuristic Analysis Frameworks for Conversion Optimization Audits


• Psychological Backfiring

Our minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.

If you have less than 10 hrs / week to dedicate to learn, look at our individual self-paced courses instead.

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