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Learn to influence user behavior through digital psychology and persuasion

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Certification training program for product, growth and optimization people. 100% online, self-paced.

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• Increase online sales by using behavioral psychology, persuasion and neuromarketing
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• Stay ahead of the curve with expert-curated lessons backed by research
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• Learn from the best: taught by hand-picked industry practitioners and academic scholars
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Complete this training, become a CXLCertified Digital Psychology Specialist

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• Boost the persuasiveness of your copy and design
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• Learn to understand your customer’s mindset and needs
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• Build habits, increase loyalty, and elicit emotional responses
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• Direct attention and catalyze action with cues and triggers
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• Integrate psychological tactics with your conversion optimization efforts
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Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.

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In this extensive certification program by CXL Institute, you will learn the methodologies and processes required to better understand your users and be able to influence their actions.

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Understand how your user’s brain works

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You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

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Having latest human behavior research distilled into actionable takeaways and guidance relevant to today is a game changer when you’re struggling to get users to take action.

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CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers

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This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.

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Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.

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3 cumulative tracks, total of 80+ hoursof videos & study material – designed to make you more persuasive.

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Track 1: Psychology Foundations

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Key behavioral principles and how they shape online behavior.

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• People and Psychology
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• Attention Basics
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• Decision Making
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• Learning and Memory
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Track 2: Neuromarketing and Persuasion Models

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This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.

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• Intro to Neuromarketing
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• Applied Neuromarketing
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• Nonconscious Motivation
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• Cognitive Biases
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• Building Trust
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• Building Habits and Loyalty
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• Influence and Interactive Design
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• Psychology and neuroscience for CRO
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Track 3: Applied Behavioral Psychology

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Learn how to implement the theories and methods you’ve learned in tracks one and two.

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• Psychology of Websites
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• Psychology of Products
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• Psychology of Communication
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• Psychology of Pricing
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• Social Proof
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• Salespage Copywriting
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• Principles of Persuasive Design
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• Developing & Testing an Emotional Content Strategy
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• Heuristic Analysis Frameworks for Conversion Optimization Audits
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• Psychological Backfiring
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Our minidegrees are for the most ambitious, badass people only. People going places. These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.

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If you have less than 10 hrs / week to dedicate to learn, look at our individual self-paced courses instead.

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