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\nDr Ben’s Evil Copy Magician walks you through righting copy the “evil” way. The goal of the short course is to create an effective sales letter that will turn prospects into buyers.\n\nModule 1 – Welcome\n* Goals of the program\n* Research Phase\n* Writing Phase\n\nModule 2 – Intro\n\nModule 3 – Getting to know your target audience\n* Identify who your target is.\n* Build a customer avatar.\n* Uncover what pushes their buttons and gets them to buy.\n\nModule 4 – Establishing you as an authority\n* Outline your credibility\n* Secure the trust of your buyer\n\nModule 5 – Building your sales copy foundation\n* How to connect your product to your buyers needs\n* Using competition to your advantage\n* Identify features, benefits and advantages of your product\n* Build the value of your product while justifying your price point.\n\nModule 6 – Hooking your audience\n* How to relate to your buyers stuggle\n* Using their emotions to introduce the necessity of your product.\n* How to prime your audience so they’re ready to buy before seeing your product/service.\n\nModule 7 – Reeling them in for the sale\n* How in introduce your product/service\n* Address and overcome their objections\n* Getting them to click your buy button and close the sale\n\nModule 8 – Polishing it off with an eye grabbing headline\n* Capture their attention and get them to start reading\n* The easy-to-use headline formula\n\nModule 9 – What’s Next\n\nBonuses\n* Psychology of it all and why it works\n* Writing your upsell – get them to keep on buying\n* Smack headlines reference report\n

Here’s What You’ll Get Inside Evil Copy Magician…\n

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• \nThe Exact Sales Letter Template that’s Generated Over $2.5 Million in Sales: There’s only one reason we’ve been able to work at the fast pace we do, while maintaining the quality of our sales material: this template. Tested time and time again, this template has generated thousands of dollars in sales. Value $999\n
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• \nA Step by Step Set of Video Walkthroughs that Explains Our Easy, “Fill in the Blank” System: Whether you’re a rookie, or you’ve got experience in the world of copywriting, you’ll love the simplicity of our sales letter system. Using a “fill in the blank” design, we’ll show you how to put all the pieces together to create compelling sales copy. Value $199\n
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• \nOur Enterprise Upsell Template That Will Boost Your Overall Sales Up to 35%: The easiest way to increase your sales is to upsell your customer – but doing that effectively takes some finesse. We’ve got you covered. We’re also including our Upsell template, and a video walkthrough, that will show you how to increase your overall sales up to 35%. Value $299\n
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• \n“The Buyer Psychology Guide”: You’ll also get in-depth look at the psychology behind this system. You don’t need a degree in Psychology to understand the persuasive power behind this template. We’re also going to show you exactly why this works so you can get the best results. Value $99\n
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• \nThe Headline Formula Guide: 80% of your audience will only take notice of your headline – so you’ve got to reel them in right away. This report will guide you in creating captivating headlines that will quickly peak the interest of your audience… and send them flocking to your buy button. Value $99\n
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• \nThe Copy Magician Sale Page Editor Software: You don’t need to have graphic experience to create a professional looking
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