What's The Fastest, Easiest and
Cheapest Way To Get
Traffic To Your Website?
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\nIt's Not Hype, Salesmanship or Some New Discovery.
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\nIt's Just The Way It Is...
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\nHere’s the bottom line.
\nThe fastest and easiest way to get traffic to any website…traffic that actually converts into leads and customers…is to use paid advertising.
\nAnd the cheapest paid advertising available, without question, is YouTube video ads. \n
\nThat doesn’t mean that the other paid advertising options (like Facebook, Instagram, LinkedIn, Pinterest, Bing, etc.) are bad. They’re not. They are all great in their own way. It’s just that they are more expensive. And more competitive.
\nIn a nutshell, with YouTube video ads you can get the same results as those other platforms, but typically at a much lower cost. And without having to battle a dozen different competitors.
\nAgain, that’s not hype. That is…literally…just how it is.
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\nLet Me Tell You Again How Cheap and Non-Competitive
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\nYouTube Video Ads Can Be
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\n\nYouTube video ads typically cost 3x less than Facebook ads. Is that a hard, etched in stone number? No. Sometimes an ad for a particular market might be 10x less. Sometimes it might be 2x less. Sometimes it might be the same. But overall, you can typically expect the ad cost on YouTube to be about a third of what you might spend on Facebook.\n
\nIn the real world, that means if it’s costing you $3 to get a lead on Facebook, that same lead will probably cost you $1 on YouTube. And with some advanced targeting tricks in YouTube, it’s not unheard of to get leads for as little as 15 cents (yes, you read that right).
\nYouTube video ads typically have 3x less competition than Facebook ads. In fact, only about one-third of YouTube’s ad inventory is filled. For you that means your advertising opportunities on YouTube are wide-open.
\nIn the real world that means you’re not going to be competing with a bunch of other businesses for someone’s attention. Where on Facebook…(and I literally checked my Facebook newsfeed before writing this)…I saw 3 ads competing with each other within the first 10 posts of my feed.
\nWhich leads us to viewer intent.
\nOn Facebook, viewer intent is low. That means people are typically just wasting time, scrolling through posts about what other people are eating, doing or thinking. Your job as an advertiser is to interrupt their trance and make them interested in something they weren’t even thinking about.
\nOn YouTube, viewer intent is high. That means people are searching for something specific. And your video ad…about that same specific thing…can appear in the video they decide to watch. In other words, you are catching them at the EXACT MOMENT they are looking for a solution…a solution your product or service can provide.
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\nBut Wait, There's More!
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\nFree Advertising On The World's 2nd Largest Search Engine!
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\nYouTube isn’t the typical social media platform where people spend their time humble-bragging and stalking each other.
\nInstead, it’s a platform where people type in words for things they are looking for. At its roots, it’s a search engine. And when it comes to search engines, YouTube is the 2nd biggest in the world (behind Google, which is #1).
\n1 billion people, each and every day, are on YouTube. And those 1 billion people watch an average of 5 billion videos a day.
\nThat’s a lot of eyeballs. And here’s why this is important to you.
\nYouTube only charges you for video ads if people watch them for longer than 30 seconds (or if they click on the ad). So what happens if someone watches 25 seconds of your ad and then clicks the skip button? Nothing. You are not charged a penny. Zero. Nada. Zilch.
\n\nSo what good does that do you? Well, let me ask you this…do TV ads ask you to click a button? No. They simply make you aware of a product. But advertisers still spend million on them because they know that once people are aware of a product, a certain percentage will end up buying the product.\n
\nIt can work the same way on YouTube. Except you aren’t spending millions…YouTube is letting you make people aware of your product or service for free.
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\nLet Other People Do All The Work of Building
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\nHuge Audiences and Becoming "Influencers"...
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\nThen Steal Those Audiences and Sell To Them
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\nBack in the old-days of the Internet, when you needed to sell your stuff you would find the top dogs, the big-wigs, the “influencers” in your market and beg them to promote your stuff to their audience in exchange for 50% of your sales (and usually more). It was called finding super-affiliates.
\nThese days YouTube lets you do basically the same thing. Except there is no begging and it’s a helluva lot cheaper.
\nLet me explain.
\nThe parade of people who want to become famous or influencers on YouTube is endless. Most fail. But some stick with it, constantly churning out content. After a few miserable years, they have built an audience of millions…with video views in the tens of millions.
\nNow here’s the part where you’re going to thank those YouTube influencers for all of their hard work.
\nLet’s say there’s a YouTube influencer in your market. They have millions of video views.
\n\nGuess what? YouTube will let you steal their audience. That means YouTube will let you run your ads in front of their videos, to their audience. In other words, you get to profit from a big, targeted-audience that someone else built.
\nNow are you starting to understand how powerful YouTube video ads can be for your business?
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\nAlmost Sounds Too Good To Be True, Right?
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\nWell, There's Always a Catch.
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\nAnd That Is To Run Profitable Ads On YouTube,
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\nYou Need To Know What The Hell You're Doing.
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\nSo Let Me Help You With That
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\nIntroducing...
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\nYouTube Video Ads For Regular People
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\nBig surprise, I’m selling a course on how to run video ads on YouTube. You couldn’t see that coming, could you?
\nActually, I’ve been asked countless times “when are you coming out with a course on paid advertising”? And I always said it wasn’t on my roadmap.
\nSo why am I doing this course now? First, because the cost difference between YouTube ads vs. all of the other guys has become beyond glaring.
\nAnd not enough people know about this.
\nAnd second because “other” training out there on YouTube videos ads is insanely over-priced (think $1,000+ courses). I’ve always told it like it is and I’ll do it again here; if you’re spending that much on a YouTube course, you’re getting screwed by slick marketers.
\nSo I finally decided to publish my own YouTube ads course. And I decided to make it for the regular person…the person who is tired of hearing all of the big-money-for-nothing-promises, doesn’t have time or money to burn and just wants someone to show them what to do without any B.S.
\nIf that sounds like you, then this course is for you.
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