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Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner.

\n \n\nInstead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?\n\nWe’ll go through the basics and increase the difficulty over time.\n\nEverything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.\n\nNot to mention, some other amazing perks:\n– Full year access to a custom Slack channel with other students and KB team members to help you out.\n– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.\n– First dibs on new courses and inside scoops around different marketing initiatives.\n\nIf you break it down, the ROI you’ll gain far surpasses the cost of this course.\n\n \n

Your Instructor

\n \n\nJohnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.\n\nHe’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.\n\nWith experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.\n\n \n

Class Curriculum

\nFacebook Ads Basics\n\nWhat Is Facebook Advertising?\n\nThe History of Facebook Advertising\n\nHow Do Facebook Ads Work? + VIDEO (3:07)\n\nFacebook vs AdWords – Who Wins? + VIDEO (5:17)\n\nWhere Instagram Fits In\n\nEndless Targeting Possibilities + VIDEO (5:15)\n\nNew & Different Networks\n\nAudiences Are Your New Hooks\n\nNavigating Facebook Business Manager + VIDEO (6:05)\n\nStructure of Facebook Ads + VIDEO (6:12)\n\nThe Unknown Facebook Secrets + VIDEO (9:41)\n\nThe Most Powerful Audiences\n\nUnderstanding Audiences\n\nExhausting & Order of Audiences + VIDEO (8:05)\n\nCold & Hot Audiences + VIDEO (7:31)\n\nThe Offer Thermometer + VIDEO (6:27)\n\nThe Ad Blueprint\n\nNew Ad Types\n\nAd Variety\n\nBuilding War Chests\n\nUnknown Dark Posts? + VIDEO (3:56)\n\nIterations vs Redesigns\n\nStronger Research\n\nFull Funnel Analysis + VIDEO (2:23)\n\nGraph Search + VIDEO (2:00)\n\nAudience Insights + VIDEO (2:28)\n\nWhy Am I Seeing This?\n\nCompetitor Comparisons?\n\nSetting Things Up For Success\n\nTracking Everything + VIDEO (5:11)\n\nTypes of Campaigns + VIDEO (2:49)\n\nCampaign Setup\n\nAd Set Setup + VIDEO (4:24)\n\nFull Funnel Importance + VIDEO (5:30)\n\nUnknown Targeting Combinations\n\nBidding & Budgets\n\n1 Ad Set = 1 Audience\n\nPower Editor + VIDEO (2:40)\n\nOptimization Work\n\nWeekly Routines + VIDEO (5:07)\n\nMonthly Routines\n\nAttribution Knowledge + VIDEO (2:58)\n\nInstagram Ads\n\nSilo vs Combo\n\nThe Mobile Only Focus\n\nInfluencer Marketing + VIDEO (3:16)\n\nScaling & Growth\n\nColder Audiences\n\nThe Patience Focus\n\nAncillary Audiences + VIDEO (3:44)\n\nThe Most Important Things To Remember\n\nNorth Star Metrics\n\nLayers Are The Enemy\n\nCRO Vitality\n\nAchieving Turbo Traction + VIDEO (4:47)\n\nSee You On Slack!\n\n \n\n \n\n \n

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